The longer version of my bio:

A published author and award winning DEI Design Thinking Strategist, Coach and Trainer who carries the collective experience of the neurodivergent community into the solutions she co-creates with her clients. As the founder and curator of How 2 Entrepreneuro, an online community supporting neurodivergent entrepreneurs, Sara is constantly learning and hearing from the people she supports, most of whom have suffered burnout within the corporate or public sectors. This is supported by the Very Serious Things In Business Sara lectures on at Oxford Brookes University, giving her and her MBA the proverbial ammo she needs in front of people who care about that sort of thing.

As a coach Sara works with neurodivergent company owners and C-suite executives so they can understand, navigate and work with their own neurodivergence in life and at work. She crafts personal solutions with each of her clients, helping them identify areas of friction and smooth those out with curiosity and experimentation. Sara works closely with her clients to identify what might be born of neurodivergence and what is personality or character traits.

Sara supports her clients to rip apart received notions they’ve been given about work, productivity and process, undoing the damage caused by repeated “requests to modify” since the beginnings of their lives. A lot of Sara’s work revolves around giving her clients permission to remove the masks they wear. They can then explore ways of being and navigating work / life that are more honest and true to who they really are. 

Sara brings heaps of play and irreverence to the work she does with her clients as they learn to run their businesses and manage their teams (and lives) as their true selves. Her clients learn to work with their unique makeup to create roles, opportunities and business models that work for them. Beyond constant friction lies bottomless opportunity – and that is what Sara helps her clients uncover, explore and enjoy. She is, in fact, Chief Naughty Officer for most of her clients... and they love the permission she gives them to play. 

Being neurodivergent is not a choice, but it’s also not a sentence; it’s an invitation to cultivate new habits, new systems and new structures that work for each individual client.

Outside of her coaching work, Sara is also a renowned DEI Design Thinking Strategist, and Trainer with corporate leaders to create inclusive, healthy and more productive workplaces that work for everyone.

Sara blends curiosity and playfulness with deep cross-functional knowledge. She prides herself on helping teams move out of stressful dysfunction to create human-focused workplace cultures where critical thinking – and people – are encouraged and valued. 

Sara’s clients vary in reach from global to local, across a range of industries including academia and training institutions, public and third sector, technology, bio-medical and international development. She co-creates bespoke solutions for each new client challenge, drawing on years of change management consultancy and her academic work. 

Sara’s commitment to delivering a playful, human-centred approach to transition and culture development, makes her an outstanding – and refreshingly unusual – asset to her clients.

Other things you might want to know

• I have been a beekeeper for the last 15 years

• I rock climb, mostly where it is warm and sunny

• I have 5 cats and 3 chickens (the chickens are the bosses)

• I change my hair colour many many times each year

• I host How 2 Entrepreneuro- Neurodiverse Entrepreneurs and Business Owners community over on facebook

• I published my first book, Neurodiverse Entrepreneurial Awesomeness in 2021 and my second in 2024, The Neurodivergent Guide to Entrepreneurship.